Measurable Digital Marketing 101

measurable-marketing-sick-mMeasurable Marketing 101:  Organizations that don’t measure the results of their marketing efforts are generally the ones that say “marketing doesn’t work for us” or “our industry / customers are different”.

In reality, adopting measurable marketing techniques are both easy and profitable.  Just ask companies like Apple and McDonald’s, they understand how measurable marketing can directly influence sales.

For example, marketing has determined each new client cost you $25.00 to acquire and nets you $600 a year over the next two years on average (a hair salon is a good example).

If you’re monthly budget was $500 a month, adding $100 a month for six months should net you around 24 new customers or  $14,400 in added sales over the next two years.   ( $28,800 added sales for a $600 investment) This is how the big guys ramp up sales.  If demand becomes strong, they fluctuate their marketing downward to control growth.

Sick Media Group specializes in Measurable Marketing and has a program right for your budget.  To learn more about measurable marketing and how to determine your marketing cost per client, contact Sick Media Group today at info@sickmediagroup.com or 949.467.1717

4 Tips to Stay Ahead of Competitors on the Web

sick-media-group-3-tipsNeed some new ideas to get more business online? Here’s 4 important tips to help you get more web leads.

1. Before you begin, create a plan with the number of new leads you want and what’s a good ROI is to receive them.  Also don’t judge the plan for at least 6 months after execution to see real results.  Many folks don’t understand the last few months should bring in over 70% of your efforts (based on your industry and sales cycle)

2. Increase your online presence; maintain at least 2 social media accounts or start a monthly blog or even an email newsletter. The more you do, the more you get noticed.

3. Invest in Digital Marketing Advertising; most of your competitors are not and if they are, it’s because it’s working.

4. Lastly but most import; Work with a marketing professional, not just a designer. Most small and growing companies hire designers and web programmers thinking they are marketers. Hire a true marketing professional and then hire designers.

If you follow these four steps, you’ll be sure to get an edge over most competitors.  For more information on developing a digital marketing strategy, contact Frank today at info@sickmediagroup.com today.

Whats a Measurable Digital Marketing Tools

measurable-marketing-tool-Sick-Media groupA measurable digital  marketing tool allows owners or management to quantify your program’s results daily, weekly, monthly, or yearly.  What separates measurable tools vs. traditional marketing is the ability to easily review and measure actual results vs. just trying to compete without really knowing what’s bringing in the business.

Measurable Marketing tools are usually managed through web dashboards, cloud based reports, or through you’re website.  As an example,  An opt-in email campaign acquiring 150 new contacts and 6 new customers or a pay per opportunity web tool that calculates contacts you receive from each keyword are just 2 examples of measurable marketing tools.

The best program for you depends on many factors including industry, business size, and of course, the level of competition.  Sick Media Groups measurable marketing tools are proven to increase lead acquisition opportunities in a variety of industries while keeping current clients engaged. For more information, contact Sick Media Group at info@sickmediagroup.com or visit us at www.sickmediagroup.com

Time to Give Up Outdated Marketing Tools

sick-media Group-analog-blogHolding on to your print advertising? Still think radio advertising will make a comeback?  2016 is the year to give up your old school advertising and move to Digital and Mobile Marketing.

The typical monthly print Ad budget for a small businesses can be in excess of 2-5k monthly with no measurable results.  If you do a side by side Digital marketing comparison including social media, blogs, free/paid social media and advertising statisically performs better with the ability to measure and test unlike print.

One of the challenges is traditional, analog marketing is more comfortable and your print ad person is telling you this is the year print will get you a return.  The truth is most print, radio, and non-digital marketing cannot compete and if you want to test it, take 25-30% of your print budget and allocate it to digital marketing for at least 6 months, you’ll be blown away.

For more information on how Digital Web Marketing and Measurable Marketing Tools can effect your growth, contact Sick Media Group today at info@sickmg.com or 949.467.1717.  www.sickmediagroup.com

Want More Leads: Time to Start Re-Targeting

sick-media-group-websites2Re-targeting is nothing new but it’s now time to take a serious look to help grow your digital lead generation efforts.  Companies have refined the original, hit the keyword or website and you get chased for 1-2 weeks to a more calculated algorithm that determines when your target product or service is about to get purchased and start the tracking at 70-80% closer to the time of purchase.

Re-targeting can also be a great way to use your competitors traffic to learn more about yours and ultimately take business away right before they make their purchase.

To learn more about re-targeting strategies, contact Sick Media Group today at info@sickmediagroup.com or call (949) 467-1717.